The price of a single cable pulling roller can vary significantly, typically ranging from $15 to over $1,500 USD per unit. This wide range is due to several critical factors that determine the roller's function, durability, and safety rating. While it's common to search for the cheapest option, it's crucial to understand that price is directly tied to a roller's specifications. A low-cost roller may not be a good value if it can't handle the demands of your project, leading to costly delays or cable damage.